Everything’s coming up Little Mix in fascinating week for chart nerds

 Everything’s coming up Little Mix in fascinating week for chart nerds

Little Mix‘s Sweet Melody has triumphed over evil – sorry, Ed Sheeran – and won the race to become the first proper No1 of 2021 (the New Year’s Day chart was for sales and streams in December, so I’m gonna say it doesn’t count!!).

Seven days ago it was the only non-Christmas track in the Top 10 and now – in what is its 11th chart week – it’s managed to go the whole hog. Festive bangers disappear from the charts altogether, and last week’s No1 from Wham exits the Top 100 completely – the first chart-topper in history to do so.

For those who love a good STAT, Sweet Melody’s sales are actually the lowest for any No1 since Ne-Yo in 2008 (31.2k) – but considering it’s been out for nearly three months, you can hardly complain. And in the end it wasn’t anywhere near as close as it was earlier in the week; the gap with Sheeran widening a fair bit as the week went on (Afterglow settles for 25k, according to Music Week).

The album market is similarly quiet: without much competition, Taylor Swift’s Evermore is just 13 copies away from breaking the record for lowest-selling No1 album ever (Dua Lipa’s Future Nostaglia currently holds that one) as it returns for its second stint at the top, logging just over 7.3k sales.

Little Mix’s Confetti jumps back to No3 on that list, and there’s good news for its predecessor LM5, which is on the verge of being eligible for Platinum status. Its 299,123 cumulative total means it’s now less than 1,000 units away.

Finally, No Time For Tears – that mammoth Nathan Dawe collab – has finally graced the Top 40 for the first time. It zooms up to No24.

IT’S ABOUT TIME IN THE WORDS OF SARAH HARDING!

Shaun Kitchener

http://www.shaunkitchener.com

Scriptwriter for the theatre and TV (currently Hollyoaks) and freelance entertainment ~reportage.