Isn’t it fun to be energised by a UK Eurovision song?

James Newman has launched his second bid for Eurovision glory… and slap me in the face and call me Loreen, it’s a very decent song!

Embers debuted this morning and has been met by a genuinely positive reception online; many agreeing that it could be the best song the United Kingdom has put forward for at least the last ten years (sorry SuRie, always in my heart).

It is, if nothing else, the first song we’ve entered for donkey’s years that wouldn’t sound out of place on a younger-skewing mainstream radio station. Like, I’d be surprised if it did get playlisted by Radio 1, but it’d certainly be right at home if it did.

A big, ridiculous trumpet bit; a chant-along, feel-good refrain; some properly bouncy production from beginning to end… he’s done good!

I don’t think we’re looking at a winner (indeed the bookies’ market hasn’t really budged – skyBet have cut the UK from 66/1 to 50/1 but that’s about it), and of course it’ll live and die by its staging in Rotterdam – but how exciting to think ‘top half of the leaderboard’ isn’t a totally unrealistic dream.

Now imagine if we sent a song with this same energy next year with someone like Fleur East!!

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