Breakfast Bops: Who wants some DATA!

 Breakfast Bops: Who wants some DATA!

Well, it’s been a fab 10 weeks doing the Breakfast Bops radio show on Electric Angels’ snazzy new station (which, by the way, is licensed for at least a year, so you certainly haven’t heard the last of it).

Monday-Thursday from April 6 to June 11, it was loads of fun to play you a couple of hours of bops, bangers and ballads; from notorious iconic faves to under-rated should-be-legends. I know Will also had a blast doing Friday Funks.

Now… who wants some STATS? Because I sure do love a good stat!!

Firstly, the songs: for license purposes, I had to keep track of every, er, track that was played… and I can tell you that – out of nearly 1,100 songs that were wheeled-out overall – Britney Spears was responsible for the most, with 25. Tina Turner was second, thanks to the Tina@10 segment, with 20 different songs of hers being aired.

Then came Girls Aloud with 19, Kelly Clarkson with 18, and Kylie Minogue and Whitney Houston with 17 apiece. Steps had 16, and in joint eighth place with 13 songs each: Lady Gaga, Rihanna, Taylor Swift and The Saturdays. Beyoncé and the Spice Girls are the other two in double-digits: they had 11 tracks played each. No one song by any artist was ever played more than twice across the whole series.

Every song that I played (except the ones that aren’t available to stream, obviously) is on this hefty Spotify playlist. Martin Gallagher-Mitchell has also very kindly made the Apple Music equivalent here.

Now, to RATINGS!

I went in to this thinking it’d be good if I could keep the listenership in double-digits. In actual fact, the show very rarely went out of triple-digits, in terms of unique devices.

“Yes” (to quote Mary-Alice Young), over 2,800 different devices accessed the station across the 10 weeks (that’s with each device allegedly only being counted once, no matter how many times it tuned in – though I can’t say I fully understand how that works with cookies and IP addresses and such).

The ‘play’ button was hit a grand total of 18,831 times across all platforms (17,665 between the 39 eps of Breakfast Bops, and 1,176 between the eight eps of Friday Funks) – averaging 453 per show for Breakfast Bops, and 147 per show for Friday Funks.

Ratings generally slipped on Bank Holidays (Easter Monday was the second lowest-rated Breakfast Bops, and VE Day was the lowest-rated Friday Funks), which is why I decided to do Popstars of the Century on the second May Bank Hol. I figured if people wouldn’t be listening anyway, I may as well do something fun!

Well, imagine how gagged I was when that extremely ‘extra’ countdown actually ended up being the most listened-to broadcast of the lot. During the three-and-a-bit-hour special, the stream was accessed a whopping total of 943 times by 220 different devices. (NB – the gaps between the numbers of total streams and unique devices can be explained by page refreshes, people leaving and coming back, sometimes by the listener’s connection cutting out… that sort of thing).

Across the whole run, 91% of listeners were in the UK, and 65% were on smartphones. The show that had the highest average listening time, with 32 minutes per stream, was the finale on Thursday, June 11. The Popstars of the Century show had the highest peak (the amount of devices tuned-in at any one minute) – but the final episode on June 11 was a very narrow runner-up, with just 3 listeners separating them.

As for Friday Funks, the top-rated episode in terms of unique devices was on May 22; but the show that had the most total streams was the premiere on April 24. The penultimate episode, in which Will talked through Black musicians’ influence on the genre, had the best average listening time, with 24 minutes.

The podcast has also been going very well, with each new episode outperforming the last. I won’t deep-dive into that data now but the Saara Aalto episode was streamed hundreds of times in the first 24 hours alone, which was incredible.

You can see some charts below, if that’s your sort of thing.

(NB the ~special episodes were thus: Amy Studt on May 5, Jade Ewen on May 14, the akt tie-in on May 22, Popstars of the Century on May 25, and Saara Aalto on June 9).

So, in summary… thanks SO MUCH to all who listened. I can’t wait to come back and do some more stuff with the station in the months ahead.

Shaun Kitchener

Scriptwriter for the theatre and TV (currently Hollyoaks) and freelance entertainment ~reportage.